• Adobe Summit 2026

    Copy Direction Across Summit.

    I served as associate creative director on Adobe Summit 2026, working across the live site, lead-gen content, and event messaging in partnership with the events team and a group of writers. My role was to shape strategy and creative direction, defining the voice of the campaign, pushing for sharper ideas, and refining copy so it connected and converted. From invite emails to site experiences, I focused on making the messaging purposeful and compelling, ensuring the creative work supported both engagement and event success.

    Visit the live site

  • Adobe 2026 Creative Trends

    Creative Direction and Campaign Wrangling.

    Adobe’s annual Creative Trends report explores how aesthetics, culture, and technology are evolving and serves as an annual resource for creative professionals and brands seeking to understand where design and expression are headed next.

    My role focused on collaboration and creative refinement. I partnered with the Consumer and Creative Insights team alongside writers and designers to sharpen ideas and elevate the storytelling. I helped guide narrative direction and visual framing so the content felt fresh, inspiring, and trend-setting, reflecting the report’s mission of illuminating shifts in the creative landscape.

    This work required balancing high-level vision with hands-on execution, ensuring the final product met the standards of a resource that influences how organizations think about creativity in a changing world.

    Discover the trends
     

  • Product Overview Videos

    Visual and copy narrative direction.

    Adobe has a lot of products. And each one gets its own product video featured on the marquee of the product page. During my tenure at Adobe, I have touched nearly every one, be it as a writer or as a creative director. These videos serve as marquee storytelling moments for Adobe’s products, translating features into clear, compelling ideas that connect with audiences.

    Watch a video

  • Orchestrating the customer journey for retail success.

    Storyteller for business.

    Before metaphors were banned at Adobe (don’t worry, they’re making a comeback) I wrote a guide exploring how retailers can successfully orchestrate personalized customer journeys everywhere they lead. It’s a fan favorite among marketers at Adobe, who often pull it up as an example for writers and say, “Can you do something like this?”

    Read the guide

  • Empathy in Action

    Content writer and campaign storyteller.

    Most companies say they’re customer-centric. Few operationalize empathy.

    In this thought leadership guide, I argue that empathy is the engine of modern engagement and that it must be embedded into the data foundation, technology stack, and journey design itself. The piece explores how organizations can move from transactional touchpoints to enduring connections by combining human insight with AI-powered tools like Adobe Journey Optimizer.

    The result: real-time journeys that feel less like campaigns — and more like conversations.

    Read the guide

  • Cisco Customer Story

    Customer storytelling and case study content.

    I joined Adobe as the lead storyteller for customer success narratives. It’s some of the most fulfilling work I do. Each story has all the essential elements—hero, obstacle, antagonist, climax, resolution—already embedded in the real-world journey. The craft lies in shaping it with emotional clarity while delivering clear business impact. I love walking that line, in this and many other customer stories.

    Read the story

  • How Adobe Brand Studio scaled its content and creativity with AI.

    Writing the in-house story.

    Adobe Brand Studio, our in-house creative team, has undergone a ton of transformation, with AI leading reorgs and technology pushes. I got the honor of penning this Adobe-on-Adobe perspective on how our in-house creative team adapted and our output soared.

    Read the white paper

  • The Future of Marketing in the Era of AI

    Creative direction and campaign concepting.

    I helped concept Adobe’s Future of Marketing campaign, steering ideas, messaging, and visual direction around what marketing becomes in the age of AI. Working with executives, we built content for the Adobe for Business YouTube Channel that moved beyond commentary to conversation. Videos featured C-suite perspectives and narrative pieces explored marketing’s next chapter with clarity and purpose.

    I also authored the first installment of a four-part blog series in the voice of the Enterprise CMO and guided the remaining pieces in close partnership with executive communications. My goal was simple: to make the thinking human, strategic, and forward-looking, not just promotional.

    Read the blog
     
    Watch a video

  • Adobe 2026 AI and Digital Trends Report

    AI and Digital Trends content and creative strategy.

    I helped develop the 2026 AI and Digital Trends Report as a creative director and writer. Working with teams at Adobe and Oxford Economics, I played a role in the strategy behind the research, the design of survey questions, and the editorial direction of the final report.

    My focus wasn’t just on facts and figures. I wanted the trends to feel clear, useful, and human. That meant shaping the narrative, refining language, and making sure the insights told a story people could actually connect with.

    I also contributed to creative extensions of the project, including an interactive Experience Makers quiz that turned research into an engaging and exploratory experience. This work reflects how I approach creative leadership: blending strategic thinking with storytelling, crafting ideas that resonate, and building content that inspires understanding and action.

    Read the report

Adobe 2026 AI and Digital Trends Report

AI and Digital Trends content and creative strategy.

I helped develop the 2026 AI and Digital Trends Report as a creative director and writer. Working with teams at Adobe and Oxford Economics, I played a role in the strategy behind the research, the design of survey questions, and the editorial direction of the final report.

My focus wasn’t just on facts and figures. I wanted the trends to feel clear, useful, and human. That meant shaping the narrative, refining language, and making sure the insights told a story people could actually connect with.

I also contributed to creative extensions of the project, including an interactive Experience Makers quiz that turned research into an engaging and exploratory experience. This work reflects how I approach creative leadership: blending strategic thinking with storytelling, crafting ideas that resonate, and building content that inspires understanding and action.

Read the report

Adobe Summit 2026

Copy Direction Across Summit.

I served as associate creative director on Adobe Summit 2026, working across the live site, lead-gen content, and event messaging in partnership with the events team and a group of writers. My role was to shape strategy and creative direction, defining the voice of the campaign, pushing for sharper ideas, and refining copy so it connected and converted. From invite emails to site experiences, I focused on making the messaging purposeful and compelling, ensuring the creative work supported both engagement and event success.

Visit the live site

The Future of Marketing in the Era of AI

Creative direction and campaign concepting.

I helped concept Adobe’s Future of Marketing campaign, steering ideas, messaging, and visual direction around what marketing becomes in the age of AI. Working with executives, we built content for the Adobe for Business YouTube Channel that moved beyond commentary to conversation. Videos featured C-suite perspectives and narrative pieces explored marketing’s next chapter with clarity and purpose.

I also authored the first installment of a four-part blog series in the voice of the Enterprise CMO and guided the remaining pieces in close partnership with executive communications. My goal was simple: to make the thinking human, strategic, and forward-looking, not just promotional.

Read the blog
 
Watch a video

Adobe 2026 Creative Trends

Creative Direction and Campaign Wrangling.

Adobe’s annual Creative Trends report explores how aesthetics, culture, and technology are evolving and serves as an annual resource for creative professionals and brands seeking to understand where design and expression are headed next.

My role focused on collaboration and creative refinement. I partnered with the Consumer and Creative Insights team alongside writers and designers to sharpen ideas and elevate the storytelling. I helped guide narrative direction and visual framing so the content felt fresh, inspiring, and trend-setting, reflecting the report’s mission of illuminating shifts in the creative landscape.

This work required balancing high-level vision with hands-on execution, ensuring the final product met the standards of a resource that influences how organizations think about creativity in a changing world.

Discover the trends
 

How Adobe Brand Studio scaled its content and creativity with AI.

Writing the in-house story.

Adobe Brand Studio, our in-house creative team, has undergone a ton of transformation, with AI leading reorgs and technology pushes. I got the honor of penning this Adobe-on-Adobe perspective on how our in-house creative team adapted and our output soared.

Read the white paper

Product Overview Videos

Visual and copy narrative direction.

Adobe has a lot of products. And each one gets its own product video featured on the marquee of the product page. During my tenure at Adobe, I have touched nearly every one, be it as a writer or as a creative director. These videos serve as marquee storytelling moments for Adobe’s products, translating features into clear, compelling ideas that connect with audiences.

Watch a video

Cisco Customer Story

Customer storytelling and case study content.

I joined Adobe as the lead storyteller for customer success narratives. It’s some of the most fulfilling work I do. Each story has all the essential elements—hero, obstacle, antagonist, climax, resolution—already embedded in the real-world journey. The craft lies in shaping it with emotional clarity while delivering clear business impact. I love walking that line, in this and many other customer stories.

Read the story

Orchestrating the customer journey for retail success.

Storyteller for business.

Before metaphors were banned at Adobe (don’t worry, they’re making a comeback) I wrote a guide exploring how retailers can successfully orchestrate personalized customer journeys everywhere they lead. It’s a fan favorite among marketers at Adobe, who often pull it up as an example for writers and say, “Can you do something like this?”

Read the guide

Empathy in Action

Content writer and campaign storyteller.

Most companies say they’re customer-centric. Few operationalize empathy.

In this thought leadership guide, I argue that empathy is the engine of modern engagement and that it must be embedded into the data foundation, technology stack, and journey design itself. The piece explores how organizations can move from transactional touchpoints to enduring connections by combining human insight with AI-powered tools like Adobe Journey Optimizer.

The result: real-time journeys that feel less like campaigns — and more like conversations.

Read the guide