• Adobe Summit 2026

    Creative Direction Across Summit.

    As associate creative director on Adobe Summit 2026, I set the voice across the live site, lead-gen content, and event messaging, working alongside the events team and a roster of writers. The job was equal parts strategy and line-editing. I pushed for the sharper idea, then made sure the copy actually said it. Every touchpoint, from invite emails to the on-site experience, had to do two things at once: sound like Adobe and make someone act.

    Visit the live site

  • Adobe 2026 Creative Trends

    Creative Direction and Campaign Wrangling.

    Adobe’s annual Creative Trends report tracks where design, culture, and technology are headed next — required reading for creative teams industry-wide. I worked alongside the Consumer and Creative Insights team, plus a group of writers and designers, pressure-testing every idea until it felt fresh instead of familiar. My job was equal parts editor and creative director: cut what felt safe, push what felt new, and make sure a report about the future of creativity didn’t read like everything that came before it.

    Discover the trends
     

  • Product Overview Videos

    Creative direction: Copy + visual narrative.

    Every Adobe product gets its own hero video on its product page, and over my time here, I’ve written or directed nearly all of them, wearing whichever hat the project needed. The job is always the same puzzle: take a feature list and find the sixty seconds that make someone want it.

    Watch a video

  • Orchestrating the customer journey for retail success.

    Storyteller for business.

    Before metaphors were banned at Adobe (don’t worry, they’re making a comeback), I wrote a guide on how retailers can orchestrate a personalized customer journey wherever it leads. It’s become something of a legend internally. Marketers at Adobe still pull it up as the example and tell writers, “can you do something like this?”

    Read the guide

  • Brand Voice, Editorial Strategy, and Curriculum

    The voice behind the operation.

    My history with Primal Health Coach Institute goes back over a decade, to when I helped write their original Health Coaching Certification Course for co-founder Mark Sisson. I never really left. Today I write every page on their website, their marketing collateral and email campaigns, and I help shape new coaching curriculum — including a life coaching program currently in development. It’s rare to work with a client long enough to have written both their first course and their newest one.

    Visit the site

  • Lead Marketing Writer for AbleTo

    I gave virtual care a human voice.

    For AbleTo, I led copy and content across the brand’s website, marketing campaigns, and B2B2C communications. I partnered with executive and design teams to shape the narrative, built messaging frameworks and voice guidance, and developed campaigns and collateral for enterprise partners including Costco and UnitedHealthcare. The goal was simple: make virtual care feel less like healthcare, and more like help.

  • Empathy in Action

    Content writer and campaign storyteller.

    Most companies say they’re customer-centric. Few operationalize empathy.

    I wrote this thought leadership guide to explore what that actually looks like — from the data foundation to the technology stack to the customer journey itself. The challenge was making a fairly technical argument feel human and useful rather than turning it into another piece of enterprise marketing jargon.

    The result: a story about how real-time journeys can feel less like campaigns and more like conversations.

    Read the guide

  • Finding the Story Inside the Case Study

    Customer storytelling and case study content.

    I joined Adobe as the lead storyteller for customer success narratives, and it’s some of the most satisfying work I do. Every real customer journey already carries the bones of a good story: hero, obstacle, antagonist, climax, resolution. The craft is finding them and telling it with enough emotional truth that the business impact actually lands. This Cisco story is one of my favorites for exactly that reason.

    Read the story

  • How Adobe Brand Studio scaled its content and creativity with AI.

    Writing the in-house story.

    Adobe Brand Studio, our in-house creative team, has undergone a ton of transformation, with AI leading reorgs and technology pushes. I penned this Adobe-on-Adobe perspective on how our in-house creative team adapted, and what changed as a result.

    Read the white paper

  • The Future of Marketing in the Era of AI

    Creative direction and campaign concepting.

    I concepted Adobe’s Future of Marketing campaign, steering ideas, messaging, and visual direction around what marketing becomes in the age of AI. Working with executives, we built content for the Adobe for Business YouTube Channel that moved beyond commentary to conversation. Videos featured C-suite perspectives and narrative pieces explored marketing’s next chapter with clarity and purpose.

    I also authored the first installment of a four-part blog series in the voice of the Enterprise CMO and guided the remaining pieces in close partnership with executive communications.

     
    Watch a video

  • Adobe 2026 AI and Digital Trends Report

    AI and Digital Trends content and creative strategy.

    I helped develop the 2026 AI and Digital Trends Report as a creative director and writer, working with teams at Adobe and Oxford Economics to shape the research strategy, survey questions, and the editorial direction of the final report.

    My focus wasn’t just on facts and figures. I wanted the trends to feel clear, useful, and human. That meant refining the narrative and language, and making sure the insights told a story people could actually connect with.

    I also contributed to creative extensions of the project, including an interactive Creative Innovators quiz that turned research into an engaging, exploratory experience.

    Read the report

Adobe 2026 AI and Digital Trends Report

AI and Digital Trends content and creative strategy.

I helped develop the 2026 AI and Digital Trends Report as a creative director and writer, working with teams at Adobe and Oxford Economics to shape the research strategy, survey questions, and the editorial direction of the final report.

My focus wasn’t just on facts and figures. I wanted the trends to feel clear, useful, and human. That meant refining the narrative and language, and making sure the insights told a story people could actually connect with.

I also contributed to creative extensions of the project, including an interactive Creative Innovators quiz that turned research into an engaging, exploratory experience.

Read the report

Adobe Summit 2026

Creative Direction Across Summit.

As associate creative director on Adobe Summit 2026, I set the voice across the live site, lead-gen content, and event messaging, working alongside the events team and a roster of writers. The job was equal parts strategy and line-editing. I pushed for the sharper idea, then made sure the copy actually said it. Every touchpoint, from invite emails to the on-site experience, had to do two things at once: sound like Adobe and make someone act.

Visit the live site

The Future of Marketing in the Era of AI

Creative direction and campaign concepting.

I concepted Adobe’s Future of Marketing campaign, steering ideas, messaging, and visual direction around what marketing becomes in the age of AI. Working with executives, we built content for the Adobe for Business YouTube Channel that moved beyond commentary to conversation. Videos featured C-suite perspectives and narrative pieces explored marketing’s next chapter with clarity and purpose.

I also authored the first installment of a four-part blog series in the voice of the Enterprise CMO and guided the remaining pieces in close partnership with executive communications.

 
Watch a video

Adobe 2026 Creative Trends

Creative Direction and Campaign Wrangling.

Adobe’s annual Creative Trends report tracks where design, culture, and technology are headed next — required reading for creative teams industry-wide. I worked alongside the Consumer and Creative Insights team, plus a group of writers and designers, pressure-testing every idea until it felt fresh instead of familiar. My job was equal parts editor and creative director: cut what felt safe, push what felt new, and make sure a report about the future of creativity didn’t read like everything that came before it.

Discover the trends
 

How Adobe Brand Studio scaled its content and creativity with AI.

Writing the in-house story.

Adobe Brand Studio, our in-house creative team, has undergone a ton of transformation, with AI leading reorgs and technology pushes. I penned this Adobe-on-Adobe perspective on how our in-house creative team adapted, and what changed as a result.

Read the white paper

Product Overview Videos

Creative direction: Copy + visual narrative.

Every Adobe product gets its own hero video on its product page, and over my time here, I’ve written or directed nearly all of them, wearing whichever hat the project needed. The job is always the same puzzle: take a feature list and find the sixty seconds that make someone want it.

Watch a video

Finding the Story Inside the Case Study

Customer storytelling and case study content.

I joined Adobe as the lead storyteller for customer success narratives, and it’s some of the most satisfying work I do. Every real customer journey already carries the bones of a good story: hero, obstacle, antagonist, climax, resolution. The craft is finding them and telling it with enough emotional truth that the business impact actually lands. This Cisco story is one of my favorites for exactly that reason.

Read the story

Orchestrating the customer journey for retail success.

Storyteller for business.

Before metaphors were banned at Adobe (don’t worry, they’re making a comeback), I wrote a guide on how retailers can orchestrate a personalized customer journey wherever it leads. It’s become something of a legend internally. Marketers at Adobe still pull it up as the example and tell writers, “can you do something like this?”

Read the guide

Empathy in Action

Content writer and campaign storyteller.

Most companies say they’re customer-centric. Few operationalize empathy.

I wrote this thought leadership guide to explore what that actually looks like — from the data foundation to the technology stack to the customer journey itself. The challenge was making a fairly technical argument feel human and useful rather than turning it into another piece of enterprise marketing jargon.

The result: a story about how real-time journeys can feel less like campaigns and more like conversations.

Read the guide

Brand Voice, Editorial Strategy, and Curriculum

The voice behind the operation.

My history with Primal Health Coach Institute goes back over a decade, to when I helped write their original Health Coaching Certification Course for co-founder Mark Sisson. I never really left. Today I write every page on their website, their marketing collateral and email campaigns, and I help shape new coaching curriculum — including a life coaching program currently in development. It’s rare to work with a client long enough to have written both their first course and their newest one.

Visit the site

Lead Marketing Writer for AbleTo

I gave virtual care a human voice.

For AbleTo, I led copy and content across the brand’s website, marketing campaigns, and B2B2C communications. I partnered with executive and design teams to shape the narrative, built messaging frameworks and voice guidance, and developed campaigns and collateral for enterprise partners including Costco and UnitedHealthcare. The goal was simple: make virtual care feel less like healthcare, and more like help.